January 08, 2022
If there are any doubts about sustainable fashion’s place in the designer market, just look at the trajectory of upcycled brand Blue Of A Kind.
The “Remade in Italy” denim label founded by Fabrizio Consoli in 2014 recently opened its first store just steps away from the flagships of Dsquared2, Just Cavalli, Maison Margiela and Moschino in Milan’s Porta Nuova shopping district.
There, consumers can experience firsthand Blue Of A Kind’s unique approach to local and circular jeans manufacturing and see complementary products like sweatshirts. Each item is made from pre-existing garments as well as excess fabrics and hardware sourced from Milanese mill Candiani Denim. No additional dyes, chemicals or water are used in the production; therefore, the color is exclusively the result of the wear of the original garment. Additionally, all production takes place within a 30-mile radius from Blue Of A Kind’s headquarters in the center of Milan.