Cookie policy

The website (hereinafter the “Website”) uses cookies. Cookies are text strings created by a server and stored on the hard disk of a computer or any other device used by the user to access the Internet (smartphone, tablet, etc.) and retransmitted every time the user accesses the Internet again.
Cookies allow information to be collected about how users navigate the Website, remembering their language preferences or the currency used to make a purchase and proposing them again the next time they visit, in order to facilitate use of the Website.
Cookies may be stored permanently on your device and have a variable lifespan (so-called persistent cookies) or may disappear when the browser is closed or have a limited lifespan (so-called session cookies).
Cookies may be installed by the Website you are visiting (so-called first party cookies) or may be installed by other websites (so-called third party cookies).
The Website uses first-party cookies, third-party cookies and other similar technologies, as further described below.

1. Browsing and functionality cookies
The Website uses session and persistent first party session cookies to allow you to browse the website safely and efficiently and to improve the services provided by the Website.
These cookies allow the selected language and country from which you are connecting to be recognized. By recognizing you when you access the Website again, these technical cookies avoid you having to enter your data each time. For example, if you have selected some items for purchase in your shopping bag, and you do not complete the current purchase, you will be able to resume and finalize the purchase next time you visit the Website. Finally, functionality cookies enhance the browsing experience.

2.Analytical Cookies
This Website uses Google Analytics cookies to collect information on the use of the Website.
Google Analytics settings allow data to be shared with Google in order to use the following services: i) Benchmarking, that is, participation in anonymous data collection that helps you better understand data trends; (ii) Technical support, to allow Google to provide assistance, and (iii) Account experts, to enable Google's marketing experts to make suggestions about how to improve configuration and analysis..
For further details and information, please visit the supplier’s page here:
By default, the analytical cookies use the entire IP address of website users to provide general geographic data in the reports. It is possible to disable Google Analytics’ cookies using a specific browser plug-in available here:

3.Social cookies
The Website uses third party cookies that allow users to interact with social networks (Facebook, Twitter, etc.) and in particular to share the Website’s content through the aforesaid social networks.

4.Profiling cookies
The Website uses profiling cookies with which preferences noted during each visit can be recorded, thus creating profiles and sending messages that are more aligned with the user's preferences and interests, for example allowing users to view the products they are looking for or be offered the most similar item more quickly. This Website also allows the use of third-party profiling cookies in order for you to view our offers even when you are visiting other websites (retargeting).
The features of the cookies used on the Website are described in the following table:
- Google Analytics, _gat, _ga, Analytics, Third parties, Session,
- button +1, Sharing, Third parties, Persistent,
- Tweet button, Sharing, Third parties, Persistent,
- Facebook, Sharing, Third parties, Persistent,
- Shopify _session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc),
- Shopify _shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits,
- Shopify _shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart._secure_session_id, unique token, sessional.
When you land on any page of the Website, you will see a banner containing a short information notice. By closing the banner or continuing to browse by accessing any other section of the Website or selecting any item (e.g. an image or a link), you will consent to the use of cookies. A “technical cookie” will record your consent to the use of cookies. You can find information and instructions on how to disable third-party cookies by clicking on the links in the "More Information" column of the table containing the list of cookies.

You can object to cookies being saved on your hard disk by setting your browser to disable cookies. Check here for the instructions provided by the major browsers.

After this operation, however, some web page features may not work correctly.
For more information on cookies and to manage your third parties profiling cookie preferences we suggest you visit the following website: Once on the website, if you access the “Your choices” area, you will find a list of the third party companies who are our partners and who install cookies on our Website (Company), verify the presence and the activity status of the installed cookies (Status) and manage the consent selectively (On/Off). By expanding the selection dedicated to each company (Info), you can access more information on the company and find their specific cookie and privacy policy notices.
Data collected using cookies are processed by Blue Milano Srl., with registered offices in Italy, MIlano, 20133, Via Guerrini 9, email (hereinafter collectively the “Data controllers”).
The Data Controllers have also appointed as data processors to process Personal Data on their behalf. The data will be processed by employees and associates of the Data Controller as data managers and processors. These data may be also processed by trusted companies that perform tasks of a technical and organizational nature on our behalf. These companies are our direct partners and perform the role of data processors. A complete and up-to-date list of the Data Processors appointed by the Data Controllers is available on request by contacting them at the addresses above or sending an e-mail to

5.Your rights
According to article 7 of Italian Legislative Decree 196/2003 and Chapter III of Regulation (EU) 2016/679, you can at any time request information on your personal data processed by the Data Controllers (right of access), ask for them to be supplemented, rectified or deleted and object to their processing. Furthermore, starting from May 25, 2018 (when Regulation (EU) 2016/679 will come into force), you will also be able to exercise the right to restrict data processing and portability and to lodge a complaint with a supervisory authority.
In particular, you have the right to object partially or entirely to the processing of your personal data for market research or commercial communication purposes both by automated means (e-mail, other remote communication systems via communication networks including, but not limited to: text messaging, picture messaging, Whatsapp) and traditional means (paper mail).
If you prefer the processing of your personal data to be carried out solely by means of traditional contact methods, you may object to the processing of your personal data by automated contact methods.
In order to exercise your rights, send a request to the Data Controllers by writing to the following address: or to the mailing addresses given above.
Article 7 of Legislative Decree 196/2003. Rights of the person concerned
1. The person concerned will be entitled to obtain confirmation of whether or not personal data concerning him/her exist, even if they have yet to be recorded, and to receive a communication of such data in intelligible form.
2. The person concerned will be entitled to be informed of:
a. origin of the personal data;
b. data processing purposes and methods;
c. logic applied in case of processing carried out using electronic tools;
d. details of the data controller, processors and representative appointed pursuant to article 5, paragraph 2;
e. the entities or categories of entities to whom the personal data may be communicated and who may gain knowledge of said data in their capacity as designated representative in the territory of the State, data processors or persons in charge of the processing.
3. The person concerned will be entitled:
a. to have the data updated, rectified or, if he/she has an interest in doing so, supplemented;
b. to have the data deleted, made anonymous or blocked if they have been processed unlawfully, including data that do not need to be retained for the purposes for which they were collected or subsequently processed;
c. to a certification stating that the operations as per letters a) and b) have been notified, as also related to their contents, to the entities to whom the data were communicated or disseminated, unless this requirement proves impossible or involves a manifestly disproportionate effort compared with the right that is to be protected.
4. The person concerned will be entitled to object, in whole or in part:
a. on legitimate grounds, to the processing of personal data concerning him/her, even though they are relevant to the purpose of the collection;
b. to the processing of personal data concerning him/her, where it is carried out for the purpose of sending advertising materials, direct selling, market research of commercial communication purposes.