Vintage clothes come with strings attached. They carry the sign of time and wear on them, like bruises from their past. These are their stories, the tales they silently tell through their nuances, their details, their scratches and little repairs. The elements that make each of them unique and different, and for this reason so precious.
We believe in the power of stories, that more than anything else make us human.
That's why we supremely value the heritage of vintage clothes, as their breakage and repairs are part of the beauty and story of that specific object rather that something to disguise.
That's ultimately why all of our garments are unique, each uniquely numbered: one of a kind.
Our work of deconstruction and reconstruction brings darker parts of denim previously hidden back to life.
These are Indigo memories.
To us, those marks of intense colour perfectly symbolise the signs and the scars of years of wear, the story jealously guarded by our denim.
Our products are devoted to the Kintsugi, the art of repairing broken pottery with gold, in a way that enriches the look of the object, creating preciousness.
As a brand, we are fascinated by the idea of a different, non-ordinary notion of beauty, based on the acceptance of defects and imperfections as signs of the singularity, either of individuals or objects.
We reject the idea of “forever” that rules western culture and pushes to search for a domestic eternity, through the incessant replacement of old by new.
To this extent we get our inspiration by the Wabi-Sabi aesthetics, a sublime Japanese worldview whose narrative is centered on the acceptance of transience and imperfection.
It celebrates the beauty of imperfect, impermanent and incomplete, the fascination of caducity. It suggests a different way to look at the past, catching uniqueness and beauty where ordinary eyes see just bruises.
Jeans supremely epitomise such worldview: the more they are worn, ripped & repaired, colour faded, the better and more genuine they look.