WGSN - Brands to Watch
Italian label Blue of a Kind is one of a new breed of premium denim brands that produce with a conscience. The project, built as a community rather than a traditional fashion brand, has been created in today's postmodern cultural sphere, with the vision to define a new standard in 21st-century fashion that is honest and socially responsible. The team believe in creating contemporary denim style with uncompromising fits, together with a sustainable production process. All of the products are made exclusively from vintage products handcrafted with the use of leftovers and surplus, to give these otherwise deadstock fabrics new life.
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