WWD - A New Wave of Italian Denim Brands Is Reenergizing the Sector

March 12, 2022

WWD - A New Wave of Italian Denim Brands Is Reenergizing the Sector

... The latter also has been integral from the beginning for Blue of a Kind, a brand launched by denim veteran Fabrizio Consoli, who has had previous stints at Diesel, Replay and Gas. The company has championed a radical approach.

“Denim is among the most polluting products in fashion and while it is indeed a mainstay of everyone’s wardrobe and spotlighted on the catwalks from time to time, I realized the most sustainable approach for such a timeless item is to exploit what’s in one’s closet,” Consoli explained.

The entrepreneur, who recently opened Blue of a Kind’s first brick-and-mortar shop in Milan, said denim “is a versatile and democratic piece of clothing, potentially the most democratic of them all.”

Which is why, he opined, it has percolated down to the commercial collections of potentially any brand from fast fashion to luxury. He believes this is testament to denim’s versatility and ability to transcend trends, allowing brands to deliver cool styles at a relatively low budget.

 

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