"I believe in using business as a tool for good because we have the opportunity to affect change with it and create a positive impact. When businesses build up the communities around us, from the agricultural communities growing the fibres to helping communities in need, there are endless opportunities to enhance not only our personal lives by restoring the health of our planet, but the lives of the people around us."

You might know Ani as the sustainable denim girl, but she’s really just a girl that has found her calling. Ani became fascinated with the sustainable innovations in the denim industry and made it her mission to learn the ins and outs of producing denim responsibly. She’s travelled far and wide for answers, combining her passion of travel, denim, and mindful living and shares her findings to those who wish to be inspired by using denim as a power for good.


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