What does really define who we are?
Not our job, who we hang out with, neither our attitude nor the families we come from.
Is not where we live or the school we attended.

What we believe in is ultimately what defines who we are.

What we stand for, our actions, that is our true self.
As a brand, we felt the need to subvert industry’s habits and rules embracing a different perspective: respecting the planet and workers’ dignity.
That’s what we are.


Introducing “The Believers”, a series of portraits of people unveiling their credo, and their true selves along with it.
Give your beliefs a chance, dare to be yourself.

and you, what do you believe in?

Join the revolution

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meet our Believers - stay tuned for more