Tie-dye tee is a regular fit, round collar t-shirt with logo in the centre of the chest.
It is made of 100% organic cotton, cruelty free and certified fair-trade manufacturing.
tie dye effect on tees are then individually hand-painted by artist Iusko Rivera.
Painting is accurately done by hand, one by one. It takes approximately 45 minutes to hand-paint every single t-shirts.
painting is performed with "recycrom™" gel, an innovative, super sustainable product based on colours from shredded old cotton garments and manufacturing waste.
The original t-shirt comes from responsible suppliers in Bangladesh, while all dying and graphic processes are entirely performed in Italy.
We use an extremely limited amount of water to dye this single item, in the likes of 1 litre.
In order to keep our footprint as low as possible, the dyeing and graphics processes for this t-shirt happen in a radius of 50km from our headquarters, downtown Milan.