Vogue.it - Denim sostenibile: Blue of a Kind e il progetto Believers
November 27, 2020 - Di Elisa Pervinca Perrini
Denim sostenibile: questo il credo di Blue of a Kind, progetto nato quando Fabrizio Consoli, founder e CEO del brand, ha deciso di dare il via a una riflessione su che cosa significasse la sostenibilità nel mondo della moda e quale fosse il materiale più sostenibile. La risposta? Quello che esiste già. Ecco da qui la scelta di concentrarsi realizzato con jeans esistenti e con materiali di stock e rimanenze e di investire molte energie in ricerca e sviluppo, perché ogni paio di jeans sia il più sostenibile possibile.
The Lifestyle Journal - Il fashion che ama il pianeta
Gli abiti vintage raccontano molte storie. Portano su di loro il segno del tempo e di chi li ha indossati. Ogni rammendatura, ogni piega, ogni strappo rendono un capo diverso da qualsiasi altro.
È su questo che si basa il marchio Blue of a Kind, da un progetto di Fabrizio Consoli. Il marchio nasce nel 2016 dal bisogno di considerare nuove possibilità produttive e un concetto di moda più sostenibile. L’idea è quella di ridurre l’impatto ambientale reinventando completamente l’approccio al design.
WeAr Magazine - Universe of Denim
Denim continues to be one of fashion’s key markets, even though it has faced multiple struggles in recent years. For this special issue, WeAr has asked some of the world’s key denim insiders, including both young and established brands, fabric and fiber manufacturers, finishing specialists, denim retailers and trade show executives, what the industry could do in order to return denim to its former glory. Some answers were so detailed and fascinating that we have created a special page on our website to reflect the richness of ideas proposed by our interviewees.
Tencel.com - How Blue of a Kind makes old denim new and chic
They say one man’s trash is another man’s treasure, but few are making as much of that concept as Blue of a Kind.
The brand “rediscovers and refits” discarded vintage denim handcrafted with the use of leftovers and surplus, because, as its tagline notes, “the world doesn’t need another fashion company.”
Sourcingjournal.com Rivet - This Premium Denim Brand Upcycles Candiani Denim Samples
Blue of a Kind’s new collection is an example of what can be achieved in sustainable fashion when two likeminded companies vibe.
Known for its elevated line of upcycled women’s denim, Blue of a Kind is teaming with its Milanese neighbor, Candiani Denim, for a capsule collection of jeans made with the mill’s sample fabrics.
Each jean in the collection is made from a reworked Candiani sample jean with no additional washes. The line includes three styles for women and the brand’s first for men—the slim leg tapered Apollo—which Blue of a Kind founder Fabrizio Consoli said the brand worked for more than a year to perfect. The jean with a rock ‘n’ roll look has become popular with women seeking a true boyfriend
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