Press Voices

Blue of a Kind Store

Blue of a Kind, the sustainable, upcycled brand that specializes in denim, has opened a new shop, situated in Milan in Via Cappelli, 3 in the Porta Nuova area. The store carries the genderless and seasonless collection. The brand focuses on the reuse of materials and each denim product is made from existing clothing and reused stock textiles.

Blue of a Kind was founded in 2018 by Fabrizio Consoli and the opening of the store last December marks the brand’s next big step. Indeed, the shop, which was once home to the Christian Louboutin boutique, reuses materials and furnishings that were already present or that have been retrieved from fashion shows and previous set-ups.

Blue of a Kind 
Via Vincenzo Cappelli, 3 - 20124 Milan
Opened everyday from 10:30 a.m. to 7:30 p.m.
blueofakind.com

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RESPONSABILE – Comfort senza tempo: con un semplice completo pantalone e camicia in denim qui in una versione total white, e soprattutto sostenibile, come piace a Blue of a Kind. Il brand milanese, rigorosamente genderless, che oltre a voler abbattere le distinzioni di genere si impegna a rivoluzionare il concetto di sostenibilità. Come? Lavorando solo “tutto ciò che già esiste”. Indumenti vintage che, una volta smontati e interamente rielaborati da mani esperte, vivono nuova vita.

Blue of a Kind, brand milanese di denim upcycled fondato nel 2018 da Fabrizio Consoli, ha fatto di recente il suo debutto nel retail nella propria città natale, aprendo una temporary store in via Capelli 3, tra corso Como e piazza Gae Aulenti, in zona Porta Nuova.

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If there are any doubts about sustainable fashion’s place in the designer market, just look at the trajectory of upcycled brand Blue Of A Kind.

The “Remade in Italy” denim label founded by Fabrizio Consoli in 2014 recently opened its first store just steps away from the flagships of Dsquared2, Just Cavalli, Maison Margiela and Moschino in Milan’s Porta Nuova shopping district.

There, consumers can experience firsthand Blue Of A Kind’s unique approach to local and circular jeans manufacturing and see complementary products like sweatshirts. Each item is made from pre-existing garments as well as excess fabrics and hardware sourced from Milanese mill Candiani Denim. No additional dyes, chemicals or water are used in the production; therefore, the color is exclusively the result of the wear of the original garment. Additionally, all production takes place within a 30-mile radius from Blue Of A Kind’s headquarters in the center of Milan.

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